We offer creative problem identification & solutions via a "walkabout".
We offer sophisticated ethnographic analysis, along with a full complement of other qualitative methods.
We can help you develop strategies for programs to connect with clients, customers, supporters, users, and vendors..
We can step in and give support to tactical projects that help you achieve your strategic goals.
We are on a mission to make the world a better place through human engagement.
Our goal is to improve processes and outcomes by including human factors from the outset.
You should come to us with hard to resolve questions and problems about connecting with and understanding people.
We are one of the few organizations doing large scale ethnographic research in the fields of energy and sustainability.
Our goal as an organization to work on climate change issues wherever they crop up - energy, water, pollution, air regulations, land use policy, transportation...
We will help you transform programs that run on outputs, into programs that run on outcomes. We bring theory and rigor to any design process.
Here are some numbers. Numbers can tell stories.
* 90 percent of Californians ranked energy conservation as important, but virtually no one was taking steps to do anything in their own homes. ~ opower.com
** In December 2014, 35% of Republicans believed there was consensus among scientists regarding climate change. In January 2015, that number rose to 52%. ~ yougov.com
*** In 2013, about 67% of electricity generated in U.S. was from fossil fuel (coal, natural gas, petroleum) ~ eia.gov
**** Heating and cooling account for about 48% of the energy use in a typical U.S. home. ~ energy.gov
Energy Conservation *
Scientific Consensus **
Heating & Cooling ****
Susan Mazur-Stommen is a cultural anthropologist who has researched culture, behavior, and sustainability for over twenty years. Her work has included such high points as testifying before Maryland Governor Martin O'Malley with bright pink hair. Any given work day might find her:
Renee Lertzman is a psychosocial researcher and engagement strategist, specializing in innovating research methods to meet our complex, contemporary challenges. She has been studying and working actively in environmental communications and engagement for over twenty years, working across private, public, governmental and research sectors.
A typical day for Renee may include:
Adam is a hydrogeologist. He wants to put himself out of business by upending the broken model of regulation driving ridiculously expensive cleanups. Stakeholders generally support reducing environmental footprint when they understand value. For the last 15 years Adam thought he chose safer battles, overseeing very large soil, water and sediment cleanups. He'll now tell you that the Middle East is tame compared to our regulatory system.
Adam will gladly amuse you with his stories of:
Joey has experience creating partnerships and leading cross-functional teams. His career has spanned managing real estate developments, founding a carbon sequestration start-up, introducing LEDs into a utility portfolio, directing corporate strategy initiatives, and leading market expansion efforts for a software company. He thinks behavior change and financing are vital to energy efficiency market transformation.
Joey's passion is his 2 year old daughter, so normally he is:
Helena Ottoson is an Applied Anthropologist. The past decade has been spend in consumer research, and as a Swede, she finds American contemporary living fascinating. She is equally happy hanging out with painters and plumbers rummaging through their trucks while discussing how the economy influenced their expansion of trade skills, as she is asking to see what is in the back of a woman's intimates drawer to figure out how personal life events change underwear preference.
More fun projects:
Adam will shortly graduate from the University of Michigan with a BA in Environmental Studies. A New York City native, he is a Hungarian-Israeli mutt who loves to travel. Adam's primary focus is on urban planning, socio-economic status, and energy behaviors. Adam has spent long hours in libraries, studying sustainable stewardship. He has also been in the field researching and testing sustainability interventions. Summer 2014 he supported the Takoma Park project.
Moira has focused on nonprofit administration for the past 10 years. She started in opera management and eventually moved into the energy efficiency field to work in grants management. Moira is interested in all aspects of nonprofit administration and hopes to continue exploring for the rest of her career.
A typical day for Moira may include:
Our founder is a regular keynote speaker at conferences, has been featured in several major articles and has been the subject of several broadcasts like this one, where she speaks with Carbon Nation Director Peter Boyle, at Arizona State University.
We can conduct high-level, detailed proprietary research for you.
Contact us for a consultation.
We can improve any process. We even offer a money-back guarantee.
Contact us for details!
Jumpstart internal brainstorming or use us as an idea incubator.
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You have questions? We tell you how to get the answers. We can design a strategic plan for internal research.
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New product line or program offering? Research you are uncertain about?
Contact us for help, anytime.
Documented success across a variety of sectors.
Documented across a variety of outlets.
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