Problem solving
On this page and the next several pages are suggestions for how I can help you. My service offerings are tiered so that you can choose the depth of involvement that suits your organization, situation, and budget best. The simplest service level that I offer is creative problem identification and solution. I will perform a walkabout or 'audit' of your immediate environment.
A walkabout reveals much about your specific environment and how it is shaping the behavior of your customers/clients. A walkabout employs participant-observation - the primary research mode for anthropologists; an easy way to think about it is as primatology carried out in your company. Like Jane Goodall, I will patiently observe the inhabitants of your jungle.
You can engage my services for a half-day consultation. This level of service also offers a money-back guarantee: With a half-day (four hour) booking, the first hour is FREE!
You can request an all day walkabout and consultation that can include media documentation and other services. I will be happy to perform one or more of the following for you - videotaping, cognitive mapping, secret shopping, and informal interviews. At the end of the day I sit down with you and share my findings (with full confidentiality, naturally).
Going a step beyond this informal experience, I am happy to prepare a white paper for you. The white paper may include:
- How to overcome problems identified during the walkabout
- How to handle specific customer situations
- How to curate data for maximum effectiveness
- What new items exist for data capture
- Why new methods of obtaining information are important
- and of course, any other topic you would like to see covered
How you can use Indicia TODAY
Unlike many consultants who offer pie-in-the sky promises, I will give you results. Each project receives its own unique baseline against which I will measure success. I am not promising magical overnight transformations, but I can give new, outside-of-the-box insights that can empower YOU to set a new course for your small to medium sized organization.
I can offer you measurable results based upon qualitative expertise, a strong quantitative background with deep experience in database and spreadsheet development and deployment. For Networld+INTEROP, Global Village Communications, I collaborated on company-wide database projects in SQL and Oracle, as well as academic usage of SPSS and aNTHROPAC. In addition, I created product marketing library and research resources for Networld+INTEROP, Global Village Communications, Inc.
Additional consultants in applied mathematics, linguistics, GIS are available for teamwork. Data mining and analysis can lead to new, creative uses for old data - both internally (with staff) and externally (with customers). Let me assist you in transforming old processes, products, and data. I can put your old data to creative new uses; help you to understand how a brand, or color, or font resonates with the public; identify what factors contributed to the success (or failure) of a product; and provide background for future applications of the product or service.
What the process entails
At the start of every project I will sit down with you and discuss your ideas and needs. I believe that you must sweat the small stuff, especially at the beginning of any new process.
Once the service period starts, project direction will begin with the creation of a client dossier. I will request meetings with all relevant participants which may include the head of your company, your administrative staff, your accounting, purchasing, operations, IT and database support staff as well as customers, users, vendors. After the meetings take place, I will work with you to select specific methodologies, tactics, and strategies for conducting the research.
As the project evolves, I will provide you with regular updates, design any necessary training modules, lead and evaluate training. Project completion occurs after I analyze your data and prepare written briefings. As stated above, with my expertise in event coordination, I am happy to use my event design experience to organize the executive presentation date, venue and participant lists. At the presentation I will share the results, offer recommendations and discuss any future plans.