When should you put customers and clients at the center of your planning process?
Always.
According to Xerox PARC anthropologists Brigitte Jordan and Brinda Dalal, “Ethnography is appropriate any time that user and practice data could have an impact on design (cf. Rogers and Bellotti 1997). I suggested that a common problem in these kinds of research and development projects is that ethnographic fieldwork gets started too late to have the optimal effect on design …”
Are you planning a big change to your business? This may be a renovation to your location, a new product line, or even an entirely new program offering. CALL ME. Let me review your plans from a customer-centric viewpoint.
What can I do for you TODAY?
I offer creative solutions to customer-based challenges. You can put me on retainer and I’ll jumpstart brainstorming with your staff or work as an idea incubator. I have a fun new idea practically every morning, just after coffee and right before showering. Some of those have included clickable white board pens; fun and functional restrooms; demographically oriented retail developments; the zip plus four supermarket. EMAIL me for details!
I can improve your business process. There is a one hour guarantee, if I can't find something to fix in one hour of observing your business process, that hour is free. Customer satisfaction will jump as a result of implementing small changes. Following our advice may provide you with higher sales conversion rates, more repeat customers, increased positive word-of-mouth and an improved reputation among your target audience. Don't just take my word for it; every project incorporates a baseline measurement specific to your situation - and a follow up measurement and report on results.
I can eliminate wasted effort and inventory. One area that is tailor made for our methods is creating labor efficiencies and improving workflow. Spending time you're your staff allows us to locate 'blockages' in productivity and identify potentially profitable changes to company organization, placement, and task assignment.
In the same vein, our retail philosophy is, give the people what they want (not what you think they should want). Start recognizing the reality of your customer base. By seeing your customer profile more clearly, you can improve profitability and cash flow at your location.
What else can I do for you?
I can train your staff. Even if you have the right people installed in the right position and the optimal location, are you adequately training your staff? Honestly, the answer is probably 'no.'
Take a moment to think about your most recent customer service experience - was it everything it could be? Was there anything you would change? Now, apply that to your business and realize that right now there is someone out there who has an idea for improving your business, but guess what? They are probably a dissatisfied if not downright angry customer!
Many employees today are adequately trained to handle specific tasks, but have no clue how to perform their job, much less how their particular function fits in with the mission of your organization as a whole. I can work with your staff to design, arrange, and provide a system of education (not just a one-day dog and pony show) that can deliver measurable changes for the better.
Are you an administrator for an educational institution, governmental entity, or non-profit organization? Are you really willing to tell me that customer service doesn't matter to you or have any relevance to your staff?
Contact me today for a COUPON that gives you ONE HOUR FREE with a four hour booking. Or look for it on Google Local Business