My services
Discover the power of simple, intuitive, participant-observation. Round out your marketing arsenal with innovative strategies and out-of-the-box insights, for, in addition to sophisticated ethnographic analysis, Indicia Consulting also offers a full complement of other data collection methods.
I can perform informal and/or structured interviews both in situ or by appointment. I collect oral histories on product/event/procedural discovery, adoption, and usage. Focus groups may be organized for product development, revision, and launch. Naturally, I also design and implement surveys and questionnaires on customer satisfaction, usage patterns, and demographics. I have experience conducting user testing programs, which are also adaptable for 'evangelist' location and promotion or 'early adopter' rewards programs. These can also include events tailored to the needs of the program, from intimate cocktail meetings at industry trade shows, to business-to-business blowouts.
Indicia Consulting also offers a range of data mining and analysis services that, in addition to the management of new data, also help you get the most out of what you already have. I have fresh ideas about data collection, curation, archiving, and analyzing and I am happy to suggest creative uses for old data. A complete transformation of older processes, products, data may be the prescription for rejuvenating your product line or program.